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- Custom Article Title: Rachel Fuller reviews 'Life of the Party: How the remarkable Brownie Wise built and lost a Tupperware Party empire' by Bob Kealing
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The foundation years of the Tupperware empire have all the elements of a great story. Earl Tupper, an introverted inventor determined to become a millionaire ...
- Book 1 Title: Life of the Party
- Book 1 Subtitle: How the Remarkable Brownie Wise Built and Lost a Tupperware Party Empire
- Book 1 Biblio: Affirm Press $24.99 pb, 318 pp, 9781925344967
Life of the Party by journalist Bob Kealing charts the increasing tension between the publicly invisible president and his media darling. When Tupper had Wise unceremoniously fired in 1958, her story was buried along with any remaining copies of her motivational book, Best Wishes (1957).
As a journalist, Kealing is adept at telling a rollicking tale and at no point – surprisingly since the book is largely a business history – does the story dip or fade. Kealing's main intention seems to be to write Brownie Wise back into the story of Tupperware. Kealing possesses obvious affection for his subject and specifically inserts himself into the epilogue to describe his visit to Wise's grave; he laments the absence of a prominent sign proclaiming the final resting place of the first woman to appear on the cover of Business Week.
Wise is certainly presented as a remarkable woman ahead of her time. While Kealing steers clear of hagiography, Wise's faults and questionable doings are only hinted at; Kealing often refuses to probe further. Given his access to the archives and surviving players from that time, this suggests that a richer alternative study of Brownie Wise is possible.
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